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Escape The Rat Race within 12 months…

is a personal development company based in London, UK, and was founded in 2014 by Christian Rodwell (Certified Master Coach by the Coaching Standards Authority).Within this community we offer support and guidance to help our members to gain clarity on exactly what their major goals and desires are in life, and then to assist them in taking massive, focused action towards achieving them.

Jul 10, 2017

Would you like to know how to create the perfect 3 minute video advert to promote your business online?

In this episode of Escape The Rat Race Radio I’m speaking with Tom Breeze. Tom is a leading video advertising expert. He’s an entrepreneur, speaker, author, founder of video advertising agency Viewability and creator of Ad School.

Since launching his video advertising agency, Tom has rapidly grown to become the ‘go to’ guy if you want to run youtube ad’s that crush it. His client list is a who’s who of the entrepreneurial and online marketing world including Frank Kern, Andy Harrington, Amy Porterfield, Neil Patel and Brendan Burchard.

If you are interested in harnessing the power of video advertising for your business, you’re going to love this episode!

 

In this episode you’ll learn…

  • How Tom has attracted some of the world’s leading entrepreneurs to work with him by using a cost per acquisition model in his business
  • Why the 1-2-1 coaching model is restrictive and not the best use of your time
  • How Tom ‘accidentally’ got into video advertising after recording a video for his own coaching website and noticed a 3X increase in his conversion rates
  • The importance of focusing on ‘one thing’ that you are really good at, that you really enjoy doing….and that will pay you
  • Why saying no to opportunities is an important skill you need to learn
  • Why you don’t necessarily need to have a clarity of your vision from day one of setting out on your entrepreneurial journey
  • Why having a mentor who can guide you along your entrepreneurial journey is so important
  • Why content marketing, social media and SEO is good, but there is no direct sell there like there is with paid advertising
  • Why Tom’s top advice to new business owners is to put a budget together, create the best ad campaign that you can, and start advertising
  • Why Tom only recommends that you look into Youtube Marketing if your potential customers are going to youtube to type in keywords such as ‘How To..’ or looking for reviews about your chosen niche product or service
  • The 4 ‘C’s that Tom recommends you follow to create your perfect video advert
  • Why Tom believes that paid advertising is getting stronger and stronger and will become more tailored to the individual

 

Quotes:

‘If you find you’re really good at one thing, I’d almost say to the detriment of everything else, let everything else just slide away and become the master of that one thing’

‘It’s always about team, and making sure that you build the right team around you’

‘By learning how to say ‘no’ to opportunities, it allows you to say ‘yes’ to the right ones’

‘When you’re running an entrepreneurial business and you’re online, it’s much more dynamic and easier to make changes quickly’

‘I don’t think I’ve made a decision in the last year that was inside my comfort zone’

‘If I was to go into business again and start up, I would want to make sure it could work straight through advertising’

‘I would say that advertising is the fastest way to know if what you’ve got is going to work or not’

‘If you can’t get people to download your ebook or register for your webinar through paid advertising, I think you’re going to struggle in your business’

‘Say to yourself; ‘we’re going to run ad’s on this, and we’re going to make sure those ad’s turn into profit.’ Once you can do that, you’ve got a business. Before that, you’ve got a hobby & a hope’

‘Learn the strategies of how to sell in your business, and it doesn’t matter what platform comes along...you’ve just got to beat the competition’

‘Paid advertising is a model that works for everybody, so it’s hard to think that it won’t work into the future’


Links & Resources mentioned in this episode:

Essentialism [book] - Greg McEwan

Tom Breeze Youtube Video Advertising Online Course

Tom Breeze Facebook Video Advertising Online Course

#ETRR Private Facebook Group

#ETRR Monthly Meetup [London} Guest Speaker HIghlight Videos

 

GUEST DETAILS:

Tom Breeze Website

Viewability (Tom’s Advertising Agency)

Tom Breeze Facebook Page


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